Should My Wannabe Influencer Friend Cease Using Me for Material?

The Prosecution: Beth

Sometimes I'm recorded while having a meal. I’ll see myself on her social media – it feels like a jumpscare.

My best friend of 10 years, Marielle, labels herself the “creativity monarch”. It can be amusing for a bit, but it strains our friendship.

She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. It also frustrates me because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She makes vlogs about living in our city, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be involved. On occasion I'm captured while I’m eating, or simply tagging along. Later, I appear on her feed later, and it comes like a jumpscare: I might be no makeup on, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also expects me to film her at inopportune moments. Sometimes I’ll be talking to someone else, or we’ll just be hanging out in the street. The dynamic feels like our friendship has turned into me serving as her free crew. She has the means to hire someone if she wanted high-quality content. When I brought up my discomfort about the situation, she brushed it off. She’s taken me to several industry functions, which were appreciated, but that doesn’t make up for all the energy I invest assisting her create material.

I appreciate that she has helped me with my career in design, but I don’t want our connection to become just a ledger of exchanges. I don’t feel she’s fake or inauthentic, but at times I feel that if recording starts, we will start performing in a way that makes us look good for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. I need her to recognize that our 10-year friendship still has boundaries. I enjoy spending time with her, but I also want to experience it without being filmed, altered, or posted for an viewers. I’m not a accessory for her online persona.

The Other Side: The Content Creator's View

I want my friend to see that the creations we produce together can get us a foot in the door.

I love shooting content. It's more than a hobby; it's integral to who I am. Creating videos and sharing my life online allows me to express myself and connect with people in new ways.

I wouldn't label myself as a professional creator yet, but it’s smart to generate income from your interests. I admire people on social platforms who execute that aesthetic of casual, DIY film-making.

Creating content is my version of engaging with life: observing the details, sharing them with an viewership that values the craft behind it. It's never my aim to make my friend uneasy. Bringing her to professional gatherings was my method of sharing opportunities, providing her a chance to experience behind-the-scenes moments that could benefit her professional path too. That isn't leverage, it’s just being pragmatic.

I would take her to these events even if she refused to assist me, but I desire her to see what the content we make together can achieve: an opening. I know not everyone likes being on camera, but sometimes unplanned moments is what makes content authentic. Being recorded occasionally is an inherent aspect of being my friend. I would delete anything she requested, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but companions support one another in small ways. My assumption was recording a clip here or there would be fun for her. Creativity flourishes in partnership, and having my friend around makes endeavors lively and pleasurable. I never force her to participate in anything, and I would never deliberately humiliate her. But filming together sometimes is part of how I record our shared experiences.

I value Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I am ready to compromise: like asking before filming, and steering clear of angles that might make her self-conscious.

This isn’t about control, it’s about sharing my world while still respecting hers. Obviously content creation is not a replacement for genuine friendship: it's merely part of how I experience life and I desire her to be included in a way that’s agreeable for both of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are out together?

Nothing is more uncomfortable than having a friend point a camera at you. I get that it's her job, but I wouldn't ask friends come to my work. Perhaps she can find like-minded creators to create content with. With the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn’t mean all those around her is content. She must to honor her friend's personal space.
Another reader, 26

Marielle might love producing videos and displaying her life publicly, but it isn't for everybody. It’s nice she has assisted her friend professionally, but she must to listen to what Beth wants.
A commenter, 27

It seems like you value each other, so cling to that and make sure it’s the priority in your friendship. Create some real experiences, where genuine feelings are stored, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

She seems to be not fully engaged nor genuine when she’s with Beth – she’s working. Both seem confused as to where the line is. The answer is not found in trying to alter one another, but in each establishing defined limits around what is comfortable to them and seeing if there is an mutually agreeable middle ground.
Barbara, 71

Now You Be the Judge

Consider this question: has she been exploiting their bond?

Wendy Rodriguez
Wendy Rodriguez

A tech journalist and lifestyle blogger with over a decade of experience covering digital trends and wellness innovations.