TikTok is introducing a new feature that enables them to lessen the amount of artificial intelligence-produced videos appearing in their feeds. This move comes as the platform revealed that it currently hosts over 1 billion content made with AI.
Testing and Rollout
The new functionality is being tested over the coming weeks before a widespread launch. This advancement comes amid a surge in AI content, driven by recent content generation software.
AI Content on Other Platforms
It has been noted that nearly 10% of the quickest rising channels on a competing service exclusively feature content made by AI. A large amount of this content is considered “AI slop”, a term for substandard, mass-produced content that is often illogical or dreamlike.
Our research shows that a lot of users enjoy content produced via AI tools, from digital art to informative clips, and we want to give people the ability to see more or less of that, depending on their own likes,” stated a spokesperson.
Volume and Proportions
The platform announced that there are now 1.3bn videos on its app labeled as made with AI. In total, in excess of 100 mn media items are uploaded to the platform each day, making AI-generated material a relatively small part of its complete catalog.
Customizing Your Feed
Members will be capable of reduce or increase the level of AI content they see by using the content preference feature in the platform and selecting AI-made media. Additional categories that can already be controlled under the tool include politics, style, beauty, and dance.
AI Disclosure Rules
Its policies oblige users to tag “realistic” AI-made content, and it prohibits dangerous deepfakes of celebrities or emergencies. Any realistic AI-generated clip that is unmarked can be removed under its user guidelines.
In addition, the service will from now on attach an AI-generated label to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This step is intended to deter users from attempting to evade the tagging system.
AI Literacy Programs
The company is furthermore introducing a $2m awareness program for professionals and institutions to create learning resources about ethical AI use. This initiative will assist non-profit groups dedicated to teaching computer science.
Platform Protection
The platform has justified its moderation strategy, following debate over proposals to cut jobs for a large number of content moderators in the UK. TikTok is expected to reduce a significant number of roles in its trust and safety department in London, with labor groups and internet security professionals voicing alarm that staff are being displaced by automated systems.
A senior executive clarified that human moderation would continue to be important, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it gets reviewed by people. The company announced a significant reduction in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its machine learning processes.
We believe it is crucial to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with unsafe media as rapidly, which is where a extensive automated help is making a difference work at speed.”
